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Tips and Tricks to Deal with Changing Google Algorithms


Website and Blog success depends much on SEO which helps attracting the targeted visitors to your blog or website. This has been already discussed in our many articles. Since algorithms and results of markets change with the passage of time so, we are going to tell you some cool tips and trick to coop-up with the ever changing algorithms. This will assist you to form your game plan to build and compute your SEO campaigns during the year 2013

Blog or Website

Your website or blog is the centre of your SEO strategy. Your marketing campaign demands you to determine each and every topic of your SEO strategy. This includes pages, keywords, group keywords, backlinks and social signals etc. The task may initially seem to be a little apprehending and overwhelming for many business campaigns but it is necessary to revise your website or blog keywords, phrases and meta-tags to match them with the new algorithms. Otherwise you would lag behind in your campaign and your competitors may take the advantage to capitalize on the situation. 

Financial Ratios

Ratios that count success as elaborated by you and your business results, aims, and sales conversions like downloads, surge rate, revenue and return etc. need to be reviewed.

SEO Variables 

Variables that count for the effect of the below mentioned metrics of your business must be re-considered with the changing situations of the internet world. It will enhance your SEO and resultantly direct the targeted traffic to your website.

  • Content – Fresh and attractive content rich in keywords, copy, titles, ratio of text to content and so on.
  • Traffic – It includes your visitors, page visits, organic keywords directing the targeted visitors to your website or blog.
  • Social – Social media participation, Signals, Likes, +1's etc.
  • Links – Domain, Domain -name and backlink-based
  • Rank - Placing for volume based and long-tail terms and branded vs. non-branded
  • On-page - All type of tags e.g. Title tag, Page Headings, Link title
  • Time Difference - Demonstrate your skills, devices, and resources to measure these over a period of time so you can analyze performance, realize trends, and carry out suitable actions.

Strategies for Link Building

Understanding new SEO methods in link building strategies is highly important. You need to keep up with modernism and novelty. It is a time and resource management task which means that your all link building strategies are customized to follow clean practices.

Organic Search

Google’s algorithms promote unique contents and demote that are concentrating on gaming or primary and evolutionary algorithm. Google updates such as Panda and Penguin reveal clearly that short-term search tactics are over now.

Local and Mobile Search

New and recent updates of Google about social outstanding and local search set apart an important shift which has now focused towards mobile search. The mobile adoption rate has been considerably poured in during the recent years. Mobile search has also become local now because results change by location variation. Thus, your SEO techniques must ensure to carry subtle SEO success to metrics and location based variables.

Global Search

Global audience is also the target of various SEO campaigns. For many businesses global ranking is the top priority because it does not only speedup marketing but also retains your brand globally online.

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